Privacy Policy
Updated 23 October 2026. This policy explains how Elite Supplements uses personal information when you visit www.elitesupplements.co.uk, place an order, contact us or choose to receive marketing.
Who is responsible for your information?
Elite Supplements
Business and returns address: Unit 13, Waverley Industrial Park, Hailsham Drive, Harrow HA1 4TR, United Kingdom.
Email: sales@elitesupplements.co.uk
Telephone: 0203 348 8235
Alternative telephone: 0208 863 0300
Elite Supplements is the controller for the personal information described in this policy. Contact us using the details above with privacy questions or requests.
Information we use
- Contact and account details you provide, including your name, email, delivery and billing addresses, telephone number and account information.
- Order, delivery, return and payment-transaction information needed to fulfil and administer purchases.
- Messages, support requests and preferences you provide, including marketing choices and cookie preferences.
- Technical and usage information, such as IP address, browser/device information, pages viewed, search terms and interactions with the store, depending on the technologies used and your choices.
Providing information needed for payment, delivery or fraud checks is necessary to process an order. Do not include payment-card details, account passwords or unnecessary sensitive information in support messages.
Why we use information and our lawful bases
- To take payment, deliver orders, administer accounts, respond to order enquiries and handle returns: performance of our contract or steps you ask us to take before a contract.
- To keep accounting records and meet tax, consumer-protection and other legal duties: compliance with legal obligations.
- To secure the store, prevent fraud, resolve disputes and improve our service: our legitimate interests, balanced against your rights, where consent is not required.
- For optional analytics, advertising technologies and marketing: consent where required, or another lawful basis only where the applicable rules permit it.
Service providers and sharing
We use Shopify to host the store and support orders and checkout. Relevant information is also processed by payment providers, delivery and fulfilment providers and providers supporting our customer service, security and business administration, where needed for those purposes. We may disclose information where required by law or to establish, exercise or defend legal rights.
We use Google Analytics and the Google & YouTube integration for measurement and advertising-related functions. The information processed can include site interactions and purchase events, subject to your choices and applicable consent requirements. Read Shopify’s privacy policy and Google’s privacy policy for their processing.
Cookies and your choices
Essential cookies support functions such as baskets, checkout, security and account access. Optional analytics and advertising technologies help measure visits and campaign performance. Where consent is required, you can accept or decline optional categories using the cookie controls, and change your choices later. Browser controls can also restrict cookies, although this may affect store functions.
Google Analytics offers an additional browser opt-out tool. This does not replace your cookie choices.
Marketing and the right to object
You can object to direct marketing at any time. Use the unsubscribe link in a marketing email or email sales@elitesupplements.co.uk. Choosing not to receive marketing does not prevent necessary messages about an order or account. A purchase or contact enquiry does not automatically subscribe you to marketing; messages are sent only where we have consent or a permitted basis under the applicable rules.
International processing
Shopify, Google and their service providers may process information outside the UK. Where required, transfers rely on an applicable adequacy decision or contractual safeguards. Contact us for information about the safeguards relevant to your information. The linked provider policies explain their international processing.
How long information is kept
We keep information for as long as needed for the purpose for which it was collected, taking account of accounting and tax duties, order and product-support needs, dispute and legal-claim periods, security needs and your account or marketing choices. We review whether continued retention is necessary. We may retain limited suppression information to respect an unsubscribe request and legally required records even if you close an account.
Your rights
Subject to the applicable conditions and exemptions, you can request access, correction, erasure, restriction or portability of your information, and object to processing based on legitimate interests. Where we rely on consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.
Contact us by email, phone or post using the details above. Access requests are normally free and we normally respond within one month; the law allows extensions or charges in limited cases. We may ask for proportionate information to confirm your identity, but will not ask you to disclose your password.
You may complain to the UK Information Commissioner’s Office at ico.org.uk/make-a-complaint/. You can contact us first, but do not have to do so.
Changes
We will update this policy when our practices change and provide additional notice where required before using information for a materially different purpose.
VAT registration number: GB906126447.
Shopify Network Intelligence
Our store uses Shopify Network Intelligence. Shopify uses certain customer information from this store together with information from other merchants to improve services, advertising and personalisation. Other merchants cannot see your customer information. See Shopify’s Consumer Privacy Policy for details of its processing and available choices.